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Most people don’t know what to expect from The Felt Bird. Some people couldn’t tell you exactly what they are.
A pet store? Fabric shop?
“We are a gift and accessories boutique,” owner Estela Romanos clarifies.
The Felt Bird carries housewares, jewelry, stationery, and some apparel. Of course, that’s not the whole story.
True to the Uncensored ideal, The Felt Bird presents Enid with an alternative to factory produced merchandise with their own selection of personal, uncommon, sometimes quirky, and always special gift ideas.
“We’re bright. We’re eclectic. We’re crazy!”
That’s the way Estela describes The Felt Bird. She keeps that description in mind when selecting items for sale in The Felt Bird, explaining, “We are looking for quality, originality, functionality, strong design elements, and just what fits in with the store. You can tell if it fits in the store.”
It’s true. Walking into the shop, it’s clear that the items for sale are as special as the custom pegboard and coat racks they’re displayed on, built mostly by co-owner Riley Jantzen.
That’s another signature of The Felt Bird; they don’t just sell handmade but they are handmade. To prepare for their official opening, both Riley and Estela put in long workdays under the shadow of the Broadway Tower, completing a top-to-bottom renovation of 124 E. Broadway Avenue. Even more impressive is the fact they renovated their little corner of downtown in just a week and a half.
They officially opened on September 4, 2009, just in time to celebrate on a First Friday, when downtown Enid businesses stay open late with live music and activities to encourage people to enjoy downtown. Since then, The Felt Bird has become a staple venue for live music every First Friday of the month.
To add on to the success of their opening, The Felt Bird received two awards from the Enid News & Eagle for Best Gift Shop and for New Business for 2010. Over a year later they are still building on their continued success with the launch of an online store. You can visit the E-store (thefeltbird.storenvy.com).
Whether online or in the store, Estela and Riley are excited about the opportunity to share their passion for handmade with others. Estela explains how both she and Riley love to share their unique crafts and their love for making things personal and one-of-a-kind, saying, “Handmade is our life. We make so much in our life, it’s nice to be able to bring it into our second home here in the shop.”
One example of how Estela’s handiwork has made it into The Felt Bird also explains where their name originates. While Estela was attending Oklahoma State University in Stillwater to study fashion design she had been losing her passion for creating and making things and it was there that she met Riley who encouraged her to pick up sewing again. This helped reignite her passion and love for creating homemade crafts. She decided to create small hand-sized birds fashioned from felt to decorate all over her apartment. These “felt birds” became a huge hit with her friends who encouraged her to find ways to sell her homemade creations. Through research she discovered there was already a growing number of people creating and selling their personal crafts through boutiques and online through outlets like Etsy.
“I had no idea that there was this big handmade revolution going on. So I started looking into how people could sell their
work in stores.”
Through further networking, Estela found boutiques in Tulsa and Oklahoma City selling unique merchandise and encouraging alternatives to factory produced goods.
She decided to bring that kind of store back to her hometown of Enid and through a lot of hard work and planning, Estela and Riley were able to bring their own sense of quirkiness to Enid, naming their unique shop The Felt Bird, paying tribute to the small birds fashioned from fabric that started it all.
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